Concepedia

Su-e Park

SP

1

Publications

69

Citations

1

H-Index

2005

Active since

Affiliations

Yonsei University(Current)

Su-e Park is an author at Yonsei University specializing in brand equity, customer satisfaction, and interactive marketing.

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Publications per year

2005–2005

1

Publications

1

Visualizing E-Brand Personality: Exploratory Studies on Visual Attributes and E-Brand Personalities in Korea

Su-e Park, Dongsung Choi, Jinwoo Kim · International Journal of Human-Computer Interaction · 2005 · 69 citations

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