Ruben Konig

When size matters: advantages of weighted effect coding in observational studies

Manfred te Grotenhuis, Ben Pelzer, Rob Eisinga et al. · International Journal of Public Health · 2016 · 128 citations · Full text

Treatment Effect, Quasi-experiment, Psychology +16

Mapping Media Literacy Key Concepts and Future Directions

Judith E. Rosenbaum, Johannes W. J. Beentjes, Ruben Konig · Annals of the International Communication Association · 2008 · 57 citations

Digital Literacy, Media Studies, Information Literacy +13

“Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice

P.E. Ketelaar, Stefan F. Bernritter, Thabo J. van Woudenberg et al. · Journal of Business Research · 2018 · 57 citations · Full text

Marketing, Consumer Decision Making, Mobile Marketing +13

Family Media Matters: Unraveling the Intergenerational Transmission of Reading and Television Tastes

Natascha Notten, Gerbert Kraaykamp, Ruben Konig · Sociological Perspectives · 2012 · 49 citations · Full text

Social Influence, Communication, Social Sciences +20

Does location congruence matter? A field study on the effects of location-based advertising on perceived ad intrusiveness, relevance & value

Arief Ernst Hühn, Vassilis-Javed Khan, P.E. Ketelaar et al. · Computers in Human Behavior · 2017 · 48 citations · Full text

Location-based Advertising, Advertising, Digital Marketing +13