9
Publications
873
Citations
9
H-Index
1996
Active since
Shih-Ti Yu is an author at National Chung Cheng University specializing in business, management, and asset pricing.
Top concepts
BusinessManagementFinanceEconomicsMarketingPsychologyBrand EquityAsset PricingBrand LoyaltyBrand Awareness
Publications per year
1996–2014
9
9
Gifts in a Romantic Relationship: A Survival Analysis
Ming‐Hui Huang, Shih-Ti Yu · Journal of Consumer Psychology · 2000 · 45 citations
Rows per page
1–5 of 9