Concepedia

Christopher Easingwood

CE

Statistics

Publications

21

Citations

1.9K

H-Index

20

Active since

1981

Affiliations

Manchester School of Architecture(Current)

University of Manchester

City, University of London

Christopher Easingwood is an author at Manchester School of Architecture specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingBusiness StrategyConsumer ResearchNew Product DevelopmentProduct ManagementTechnologyStrategic ManagementCustomer Satisfaction

Publications per year

1981–2005

21

Publications

21

A Nonuniform Influence Innovation Diffusion Model of New Product Acceptance

Christopher Easingwood, Vijay Mahajan, Eitan Muller · Marketing Science · 1983 · 269 citations

Consumer Research, Technology Adoption, Innovation Management +17

What Distinguishes the Top Performing New Products in Financial Services

Robert G. Cooper, Christopher Easingwood, Scott J. Edgett et al. · Journal of Product Innovation Management · 1994 · 264 citations

Business Intelligence, Brand Strategy, Financial Services Operations +22

Determinants of new product performance

Chris Storey, Christopher Easingwood · International Journal of Service Industry Management · 1996 · 173 citations

Product Management, Productivity, New Product Performance +17

The Augmented Service Offering: A Conceptualization and Study of Its Impact on New Service Success

Chris Storey, Christopher Easingwood · Journal of Product Innovation Management · 1998 · 161 citations

Customer Satisfaction, Service Innovation, Service Augmentation +23

A nonsymmetric responding logistic model for forecasting technological substitution

Christopher Easingwood, Vijay Mahajan, Eitan Muller · Technological Forecasting and Social Change · 1981 · 142 citations

Forecasting Methodology, Economics, Predictive Analytics +10

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