HsiuJu Rebecca Yen

Publications

Citations

H-Index

2013

Active since

Affiliations

Chaoyang University of Technology(Current)

HsiuJu Rebecca Yen is an author at Chaoyang University of Technology specializing in marketing communication, advertising, and behavioral decision making.

Top concepts

MarketingManagementPersuasionAdvertisingConsumer ChoiceDecision ScienceConsumer ResearchBehavioral ScienceMarketing CommunicationBehavioral Decision Making

Publications per year

2013–2013

Publications

Product option framing under the influence of a promotion versus prevention focus

Yin-Hui Cheng, HsiuJu Rebecca Yen, Shih-Chieh Chuang et al. · Journal of Economic Psychology · 2013 · 15 citations

Behavioral Sciences, Advertising, Behavioral Decision Making +10

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