Concepedia
Statistics
Publications
11
Citations
427
H-Index
Active since
1993
Affiliations
Massey University(Current)
University of Windsor
University of Otago
Griffith University
Sarah Gee is an author at Massey University specializing in media studies, social sciences, and social media.
Publications per year
1993–2018
Shaping strategic change: Making change in large organizations —The case of the National Health Service
Sarah Gee · Long Range Planning · 1993 · 101 citations
Management, Health Services Administration, Strategic Management +16
Mediating Sport, Myth, and Masculinity: The National Hockey League’s “Inside the Warrior” Advertising Campaign
Sarah Gee · Sociology of Sport Journal · 2009 · 73 citations
Social Sciences, Communication, Advertising +12
Building brand and fan relationships through social media
Ashleigh‐Jane Thompson, Andrew J. Martin, Sarah Gee et al. · Sport Business and Management An International Journal · 2018 · 49 citations · Full text
Business, Marketing, Marketing Management +17
Bending the codes of masculinity: David Beckham and flexible masculinity in the new millennium
Sarah Gee · Sport in Society · 2013 · 44 citations
Social Sciences, Gender Studies, Marketing +12
Examining the Development of a Social Media Strategy for a National Sport Organisation A Case Study of Tennis New Zealand
Ashleigh‐Jane Thompson, Andrew J. Martin, Sarah Gee · Journal of applied sport management · 2014 · 40 citations · Full text
Social Sciences, Strategic Management, Strategy +12
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