Ashleigh‐Jane Thompson

Building brand and fan relationships through social media

Ashleigh‐Jane Thompson, Andrew J. Martin, Sarah Gee et al. · Sport Business and Management An International Journal · 2018 · 47 citations · Full text

Social Medium Monitoring, Digital Marketing, Fan Communities +22

Examining the Development of a Social Media Strategy for a National Sport Organisation A Case Study of Tennis New Zealand

Ashleigh‐Jane Thompson, Andrew J. Martin, Sarah Gee et al. · Journal of applied sport management · 2014 · 40 citations

Social Medium Monitoring, Emerging Media, Online Communication +23

Web 2.0

Ashleigh‐Jane Thompson, E.A. Kemp · 2009 · 39 citations

Usability Engineering, Engineering, Web Performance +12

Digital sport entrepreneurial ecosystems

Vanessa Ratten, Ashleigh‐Jane Thompson · Thunderbird International Business Review · 2020 · 35 citations

Entrepreneurial Phenomenon, Mixed Embeddedness Theory, Startup Ecosystem +13

Fans’ Perceptions of Professional Tennis Events’ Social Media Presence

Ashleigh‐Jane Thompson, Andrew J. Martin, Sarah Gee et al. · Communication & Sport · 2016 · 31 citations

Sport Fans, Social Medium Monitoring, Fan Communities +18