Statistics
Publications
11
Citations
662
H-Index
11
Active since
1985
Affiliations
Spire Corporation (United States)(Current)
Richard W. Oliver is an author at Spire Corporation (United States) specializing in engineering, business, and management.
Publications per year
1985–2005
11
11
Roland T. Rust, Richard W. Oliver · Journal of Advertising · 1994 · 240 citations
New Technologies, Targeted Advertising, Media Innovation +16
Roland T. Rust, Richard W. Oliver · Journal of Services Marketing · 1994 · 32 citations
1–5 of 11