Stephen King

Brand‐building in the 1990s

Stephen King · Journal of Marketing Management · 1991 · 198 citations

Business, Marketing, Marketing Management +11

Bone histology at autopsy and matched bone scintigraphy findings in patients with hormone refractory prostate cancer: The effect of bisphosphonate therapy on bone scintigraphy results

Martine P. Roudier, Hubert Vesselle, Lawrence D. True et al. · Clinical & Experimental Metastasis · 2003 · 110 citations

Medicine, Oncology, Radiology +17

Brand building in the 1990s

Stephen King · Journal of Consumer Marketing · 1991 · 83 citations

Business, Marketing, Marketing Management +11

Measuring advertising effectiveness

Stephen King · Management Decision · 1968 · 64 citations

Business, Marketing, Marketing Management +13

Has marketing failed, or was it never really tried?¹

Stephen King · Journal of Marketing Management · 1985 · 61 citations

Business, Marketing, Marketing Management +5