Concepedia

Beatriz Rodrigo‐Moya

BR

7

Publications

260

Citations

7

H-Index

2003

Active since

Affiliations

Universidad Nacional de Educación a Distancia(Current)

Beatriz Rodrigo‐Moya is an author at Universidad Nacional de Educación a Distancia specializing in business, management, and strategic management.

Top concepts

BusinessManagementStrategic ManagementEducationInnovationLearning StudiesInnovation ManagementManagement DevelopmentOrganizational BehaviorMarketing

Publications per year

2003–2020

7

Publications

7

Analysis of the adoption of customer facing InStore technologies in retail SMEs

Javier Lorente-Martínez, Julio Navío-Marco, Beatriz Rodrigo‐Moya · Journal of Retailing and Consumer Services · 2020 · 74 citations

Customer Satisfaction, Business-to-business Research, Digital Marketing +11

The effect of leadership in the development of innovation capacity

Alfonso J. Gil, Beatriz Rodrigo‐Moya, Jesús Morcillo-Bellido · Leadership & Organization Development Journal · 2018 · 51 citations

Innovation Capacity, Ad Hoc Questionnaire, Education +23

The rising importance of the "Smart territory" concept: definition and implications

Julio Navío-Marco, Beatriz Rodrigo‐Moya, Paolo Gerli · Land Use Policy · 2020 · 42 citations

Public Policy, Smart Territory, Political Geography +9

Coopetition as an innovation strategy in the European Union: Analysis of the German case

Julio Navío-Marco, María Bujidos-Casado, Beatriz Rodrigo‐Moya · Industrial Marketing Management · 2019 · 31 citations

Innovation Study, German Case, Management +11

Learning Culture as a Mediator of the Influence of an Individual's Knowledge on Market Orientation

Juan‐Gabriel Cegarra‐Navarro, Beatriz Rodrigo‐Moya · Service Industries Journal · 2007 · 25 citations

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