Concepedia

Leah Donlan

LD

Statistics

Publications

5

Citations

263

H-Index

5

Active since

2011

Affiliations

University of Lancashire(Current)

Sheffield Hallam University

Leah Donlan is an author at University of Lancashire specializing in marketing management, marketing, and consumer-brand interactions.

Publications per year

2011–2014

5

Publications

5

Exploring the views of students on the use of Facebook in university teaching and learning

Leah Donlan · Journal of Further and Higher Education · 2012 · 102 citations · Full text

Education, Higher Education, Teaching +15

Value-creation space: The role of events in a service-dominant marketing paradigm

Philip Crowther, Leah Donlan · Journal of Marketing Management · 2011 · 65 citations · Full text

Management, Marketing, Marketing Management +10

An empirical assessment of factors affecting the brand-building effectiveness of sponsorship

Leah Donlan · Sport Business and Management An International Journal · 2014 · 51 citations · Full text

Business, Marketing, Marketing Management +16

Leveraging sponsorship to achieve consumer relationship objectives through the creation of ‘marketing spaces’: An exploratory study

Leah Donlan, Philip Crowther · Journal of Marketing Communications · 2012 · 26 citations · Full text

Business, Marketing, Marketing Management +17

The Role of Brand Knowledge in Determining Sponsorship Effectiveness

Leah Donlan · Journal of Promotion Management · 2013 · 19 citations · Full text

Business, Marketing, Marketing Management +15

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