Concepedia

Sascha Langner

SL

5

Publications

365

Citations

5

H-Index

2010

Active since

Affiliations

Leibniz University Hannover(Current)

Sascha Langner is an author at Leibniz University Hannover specializing in arts, social media, and communication.

Top concepts

Publications per year

2010–2020

5

Publications

5

Do Millennials read books or blogs? Introducing a media usage typology of the internet generation

Thomas Kilian, Nadine Hennigs, Sascha Langner · Journal of Consumer Marketing · 2012 · 140 citations · Full text

, , +28

Social persuasion: targeting social identities through social influencers

Sascha Langner, Nadine Hennigs, Klaus‐Peter Wiedmann · Journal of Consumer Marketing · 2013 · 96 citations · Full text

, , +15

Spreading the Word of Fashion: Identifying Social Influencers in Fashion Marketing

Klaus‐Peter Wiedmann, Nadine Hennigs, Sascha Langner · Journal of Global Fashion Marketing · 2010 · 88 citations

The green brand: Explicit and implicit framing effects of ecolabelling on brand knowledge

Steffen Schmidt, Sascha Langner, Nadine Hennigs et al. · Cogent Psychology · 2017 · 21 citations · Full text

Assessment of CAR T Cell Frequencies in Axicabtagene Ciloleucel and Tisagenlecleucel Patients Using Duplex Quantitative PCR

Maria‐Luisa Schubert, Alexander Kunz, Anita Schmitt et al. · Cancers · 2020 · 20 citations · Full text

, , +16

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