Concepedia

Hao Zhao

HZ

Statistics

Publications

5

Citations

395

H-Index

5

Active since

2000

Affiliations

Rutgers, The State University of New Jersey(Current)

Cheung Kong Graduate School of Business

Hao Zhao is an author at Rutgers, The State University of New Jersey specializing in economics, business economics, and new product introduction.

Publications per year

2000–2006

5

Publications

5

Raising Awareness and Signaling Quality to Uninformed Consumers: A Price-Advertising Model

Hao Zhao · Marketing Science · 2000 · 167 citations

Social Sciences, Business Economics, Economics +16

Advertising Spending and Perceived Quality

Sridhar Moorthy, Hao Zhao · Marketing Letters · 2000 · 124 citations

Business, Marketing, Marketing Management +14

Evaluations of E-Tailers’ Delivery Fulfillment

Yong Cao, Hao Zhao · Journal of Service Research · 2004 · 45 citations

Business, Marketing, Operations Management +15

Incentive-based compensation to advertising agencies: A principal–agent approach

Hao Zhao · International Journal of Research in Marketing · 2005 · 35 citations

Business, Business Economics, Economics +16

The effect of secondhand markets on the firm's dynamic pricing and new product introduction strategies

Hao Zhao, Sharan Jagpal · International Journal of Research in Marketing · 2006 · 24 citations

Management, Business Economics, Economics +11

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