Leen Adams

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Active since

2011

Affiliations

HOGENT University of Applied Sciences and Arts(Current)

Leen Adams is an author at HOGENT University of Applied Sciences and Arts specializing in persuasion, regulatory focus framing, and advertising psychology.

Publications per year

2011–2012

Publications

The Influence of the Self-Regulatory Focus on the Effectiveness of Stop-Smoking Campaigns for Young Smokers

Leen Adams, Tine Faseur, Maggie Geuens · Journal of Consumer Affairs · 2011 · 40 citations

Social Sciences, Health Promotion, Psychology +17

The effectiveness of regulatory (in)congruent ads

Erlinde Cornelis, Leen Adams, Veroline Cauberghe · International Journal of Advertising · 2012 · 34 citations

Business, Marketing, Social Psychology +10

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