Concepedia

Katrina Lawlor

KL

Statistics

Publications

5

Citations

191

H-Index

5

Active since

2005

Affiliations

IBAT College(Current)

Katrina Lawlor is an author at IBAT College specializing in business, consumer behavior, and marketing.

Publications per year

2005–2016

5

Publications

5

On the borderline: Exploring liminal consumption and the negotiation of threshold selves

Kevina Cody, Katrina Lawlor · Marketing Theory · 2011 · 69 citations

Social Sciences, Anthropology, Marketing +17

Encoding Advertisements: The Creative Perspective

Aidan Kelly, Katrina Lawlor, Stephanie O’Donohoe · Journal of Marketing Management · 2005 · 64 citations

Business, Cultural Studies, Marketing +10

Telling Tales: Storytelling as a Methodological Approach in Research

Tara Rooney, Katrina Lawlor, Eddie Rohan · 2016 · 33 citations

Humanities, Psychology, Consumer Behavior +8

Adapting a book to make a film: how strategy is adapted through professional practices of marketing middle managers

Sarah Browne, Pamela Sharkey‐Scott, Vincent Mangematin et al. · Journal of Marketing Management · 2014 · 15 citations

Business, Marketing Management, Strategy +13

A Fateful Triangle? Tales of Art, Commerce, and Science from the Irish Advertising Field

Aidan Kelly, Katrina Lawlor, Stephanie O’Donohoe · Advertising & Society Review · 2008 · 10 citations

Business, Communication, Marketing +7

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