Basri bin Rashid

Publications

156

Citations

H-Index

2012

Active since

Affiliations

Northern University of Malaysia(Current)

Basri bin Rashid is an author at Northern University of Malaysia specializing in customer satisfaction, customer relationship management, and hospitality management.

Top concepts

BusinessMarketingManagementHospitalitySales ManagementStrategic ManagementCustomer SatisfactionHospitality ManagementPerformance ManagementRelationship Marketing

Publications per year

2012–2013

Publications

Customer Relationship Management ( CRM) in Hotel Industry : A framework Proposal on the Relationship among CRM Dimensions, Marketing Capabilities, and Hotel Performance

Abdulalem Mohammed, Basri bin Rashid · DergiPark (Istanbul University) · 2012 · 86 citations · Full text

Assessing the influence of customer relationship management (CRM) dimensions on organization performance

Abdul alem Mohammad, Basri bin Rashid, Shaharuddin Tahir · Journal of Hospitality and Tourism Technology · 2013 · 70 citations

Customer Satisfaction, Organizational Characteristic, Crm Organization +18

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