Concepedia

Susan Baker

SB

Statistics

Publications

8

Citations

1.1K

H-Index

8

Active since

2001

Affiliations

Cranfield University(Current)

Susan Baker is an author at Cranfield University specializing in marketing, marketing management, and business.

Publications per year

2001–2006

8

Publications

8

Demand chain management-integrating marketing and supply chain management

Uta Jüttner, Martin Christopher, Susan Baker · Industrial Marketing Management · 2006 · 488 citations

Management, Marketing, Supply Chain Management +14

Mapping the values driving organic food choice

Susan Baker, Keith E. Thompson, Julia Engelken et al. · European Journal of Marketing · 2004 · 320 citations

Business, Marketing, Environmental Attitudes +16

Uncovering the links between brand choice and personal values among young British and Spanish girls

Anne Dibley, Susan Baker · Journal of Consumer Behaviour · 2001 · 115 citations

Business, Marketing, Marketing Management +13

Can We Learn Together?: Co-Creating with Consumers

Deborah Roberts, Susan Baker, David Walker · International Journal of Market Research · 2005 · 55 citations

Management, Marketing, Marketing Management +10

Making marketers accountable:a failure of marketing education?

Susan Baker, Sue Holt · Marketing Intelligence & Planning · 2004 · 47 citations

Business, Marketing, Marketing Management +6

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