Concepedia

Author

Hubert Benoît

University of Illinois Urbana-Champaign

Also Known As

Benoit Hubert, HUBERT BENOIT, Hubert Benoit, Hubert Benoît

16

Publications

247

Citations

4

H-Index

11

Concepts

All Affiliations

University of Illinois Urbana-Champaign
HB

About

Hubert Benoît is an author at University of Illinois Urbana-Champaign specializing in brand equity, consumer behavior, and brand loyalty.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

1

1

51

2

Management

1

1

51

3

Marketing

1

1

51

4

Brand Development

1

1

51

5

Brand Strategy

1

1

51

Hubert Benoît

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2

Publications

220

Citations

2

H-Index

YearCitations

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