Statistics
Publications
3
Citations
252
H-Index
3
Active since
1977
Kenneth M. Warwick is an author specializing in product development, benefit segment identification, and cluster analysis.
Publications per year
1977–1985
3
3
Successful Business Innovation
Saul Sands, Kenneth M. Warwick · California Management Review · 1977 · 16 citations
What Product Benefits to Offer to Whom
Saul Sands, Kenneth M. Warwick · California Management Review · 1981 · 14 citations
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