Statistics
Publications
2
Citations
154
H-Index
2
Active since
2013
Affiliations
Diageo (Ireland)(Current)
Phil Murphy is an author at Diageo (Ireland) specializing in brand equity, brand management, and consumer research.
Publications per year
2013–2022
2
2
Constructing luxury brands: exploring the role of consumer discourse
Stuart Roper, Robert Caruana, Dominic Medway et al. · European Journal of Marketing · 2013 · 142 citations
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