Concepedia

Author

Ainul Zakiah Abu Bakar

Universiti Putra MalaysiaORCID

Also Known As

Ainul Z. Abu Bakar, Ainul Zakiah Abu Bakar, Bakar, A. Z. A.

17

Publications

181

Citations

6

H-Index

35

Concepts

All Affiliations

Universiti Putra Malaysia
AZ

About

Ainul Zakiah Abu Bakar is an author at Universiti Putra Malaysia specializing in marketing, consumer behavior, and business.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

3

3

121

2

Management

3

3

71

3

Behavioral Sciences

2

2

92

4

Public Health

1

1

21

5

Culture

1

1

36

Ainul Zakiah Abu Bakar

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4

Publications

142

Citations

4

H-Index

YearCitations

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