Ainul Zakiah Abu Bakar

Statistics

Publications

Citations

110

H-Index

Active since

2008

Affiliations

Universiti Putra Malaysia(Current)

Ainul Zakiah Abu Bakar is an author at Universiti Putra Malaysia specializing in management, consumer behavior, and purchase behavior by demographic group.

ORCID

Publications per year

2008–2021

Publications

An integrated structural model of gastronomy tourists’ behaviour

Quee-Ling Leong, S. A. Karim, Khairil Wahidin Awang et al. · International Journal of Culture Tourism and Hospitality Research · 2017 · 73 citations

Management, Tourism Management, Consumer Behavior +10

Effects of social variables on urban children's consumption attitude and behavior intentions

Samsinar Samsinar, Mohd Khirzanbadzli A Rahman, Zabid Abdul Rashid et al. · Journal of Consumer Marketing · 2008 · 21 citations

Business, Marketing, Marketing Management +16

The Implementation of Self-Ordering Kiosks (SOKs): Investigating the Challenges in Fast Food Restaurants

Farah Adibah Che Ishak, Nurul Amjaad Che Lah, Harnidah Samengon et al. · International Journal of Academic Research in Business and Social Sciences · 2021 · 16 citations · Full text

Management, Hospitality Management, Management Information Systems +8

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