Roger Palmer

A relationship-management assessment tool: Questioning, identifying, and prioritizing critical aspects of customer relationships

Adam Lindgreen, Roger Palmer, Joëlle Vanhamme et al. · Industrial Marketing Management · 2005 · 165 citations

Customer Experience, Relationship Marketing, Customer Satisfaction +11

Relationship marketing: schools of thought and future research directions

Roger Palmer, Adam Lindgreen, Joëlle Vanhamme · Marketing Intelligence & Planning · 2005 · 126 citations

Relationship Marketing, History Of Marketing, Management +12

Contemporary marketing practice: theoretical propositions and practical implications

Adam Lindgreen, Roger Palmer, Joëlle Vanhamme · Marketing Intelligence & Planning · 2004 · 65 citations

Relationship Marketing, Contemporary Marketing Practice, Digital Marketing +13

Industrial marketing management digital media optimization for B2B marketing

Werner Krings, Roger Palmer, Alessandro Inversini · Industrial Marketing Management · 2021 · 54 citations

Business-to-business Research, Business Intelligence, Digital Marketing +8

High‐tech, innovative products: identifying and meeting business customers' value needs

Adam Lindgreen, Michaël Antioco, Roger Palmer et al. · Journal of Business and Industrial Marketing · 2009 · 48 citations

Customer Experience, Customer Satisfaction, Consumer Uncertainty +25