Concepedia
Statistics
Publications
15
Citations
534
H-Index
12
Active since
2009
Affiliations
University of Business and Technology(Current)
King Saud University
University of Engineering and Technology Lahore
Bahria University
Zahid Mahmood is an author at University of Business and Technology specializing in business, management, and consumer research.
Top concepts
BusinessManagementMarketingConsumer ResearchConsumer BehaviorFinancePsychologyBehavioral ScienceCustomer SatisfactionAdvertising
Publications per year
2009–2023
Nexus between financial development and CO2 emissions in Saudi Arabia: analyzing the role of globalization
Zefeng Xu, Muhammad Awais Baloch, Danish Khan et al. · Environmental Science and Pollution Research · 2018 · 262 citations
Economics, Carbon Emission Trading, Engineering +11
The Mediating - Moderating Model of Organizational Cynicism and Workplace Deviant Behavior: (Evidence from Banking Sector in Pakistan)
Shahzad Asif, Zahid Mahmood · 2012 · 60 citations
Organizational Characteristic, Social Influence, Organizational Cynicism +18
Effect of Brand Image on Brand Loyalty and Role of Customer Satisfaction in it
Rashid Saeed, Rab Nawaz Lodhi, Amna Mehmood et al. · 2013 · 29 citations
Marketing, Customer Satisfaction, Service Quality +8
An Empirical Investigation of the Association between Creative Advertising and Advertising Effectiveness in Pakistan
Wisal Ahmad, Zahid Mahmood · International Journal of Marketing Studies · 2011 · 25 citations · Full text
Creative Advertisements, Digital Marketing, Targeted Advertising +20
Factors Affecting Consumer Purchase Decision in Clothing Industry of Sahiwal, Pakistan
Rashid Saeed, Rab Nawaz Lodhi, A. Haris Muhammad et al. · 2013 · 22 citations
Customer Satisfaction, Consumer Study, Consumer Research +17
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