Wisal Ahmad

Optimal Control Strategies of Zika Virus Model with Mutant

Ebraheem Alzahrani, Wisal Ahmad, Muhammad Altaf Khan et al. · Communications in Nonlinear Science and Numerical Simulation · 2020 · 65 citations

Infectious Disease Modelling, Viral Dynamic, Virology +2

An Empirical Investigation of the Association between Creative Advertising and Advertising Effectiveness in Pakistan

Wisal Ahmad, Zahid Mahmood · International Journal of Marketing Studies · 2011 · 25 citations · Full text

Creative Advertisements, Digital Marketing, Targeted Advertising +20

Assessing the Formal and Informal Waste Recycling Business Processes through a Stakeholders Lens in Pakistan

Muhammad Nawaz, Muhammad Tariq Yousafzai, Salim Khan et al. · Sustainability · 2021 · 23 citations · Full text

Engineering, Stakeholders Lens, Sustainable Development +17

Cash management in the travel and leisure sector: evidence from the United Kingdom

Wisal Ahmad, Cahit Adaoğlu · Applied Economics Letters · 2018 · 17 citations

Empirical Finance, Tourism Management, Leisure Study +16

Exploring travelers’ readiness to adopt cryptocurrency payment (vs mobile payment)

Wei Quan, Seongseop Kim, Tadesse Bekele Hailu et al. · Current Issues in Tourism · 2023 · 17 citations