Sudipta Paul

CONSUMER PERCEPTIONS OF ADVERTISING CLUTTER AND ITS IMPACT ACROSS VARIOUS MEDIA

T Elliott Michael, Sudipta Paul · Journal of Advertising Research · 1998 · 224 citations

Advertising, Interactive Marketing, Targeted Advertising +10

Development of an indicator based composite measure to assess livelihood sustainability of shifting cultivation dependent ethnic minorities in the disadvantageous Northeastern region of India

Sudipta Paul, Tarun Das, Ramsem Pharung et al. · Ecological Indicators · 2019 · 66 citations

Economics, Engineering, Livelihood Security +8

Effects of integrated farming system and rainwater harvesting on livelihood improvement in North-Eastern region of India compared to traditional shifting cultivation: evidence from an action research

S.K. Ray, Dibyendu Chatterjee, D. J. Rajkhowa et al. · Agroforestry Systems · 2019 · 41 citations

Traditional Shifting Cultivation, Action Research, Livelihood Security +11

Attracting and Retaining Youth in Agriculture: Challenges and Prospects

Sukanya Som, R.R. Burman, J.P. Sharma et al. · Journal of Community Mobilization and Sustainable Development · 2018 · 35 citations

Rural Economy, Rural Development, Economic Development +18

Factors determining farmers' progressiveness: A principal component analysis

Rakesh Kumar K, Sudipta Paul, Premlata Singh et al. · The Indian Journal of Agricultural Sciences · 2015 · 11 citations · Full text

Economics, Precision Agriculture, Engineering +15