Concepedia
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Publications
1
Citations
224
H-Index
Active since
1998
T Elliott Michael is an author specializing in marketing management, mass communication, and consumer behavior.
Publications per year
1998–1998
CONSUMER PERCEPTIONS OF ADVERTISING CLUTTER AND ITS IMPACT ACROSS VARIOUS MEDIA
T Elliott Michael, Sudipta Paul · Journal of Advertising Research · 1998 · 224 citations
Business, Marketing, Marketing Management +16
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