Concepedia
Statistics
Publications
7
Citations
260
H-Index
Active since
2020
Affiliations
EAE Business School(Current)
ESIC Business & Marketing School
ESIC University
Universidad Francisco de Vitoria
José Manuel Mas is an author at EAE Business School specializing in business, digital government, and marketing management.
Publications per year
2020–2023
Value‐based adoption of augmented reality: A study on the influence on online purchase intention in retail
Anett Erdmann, José Manuel Mas, Ramón Arilla · Journal of Consumer Behaviour · 2021 · 86 citations
Business, Marketing, Marketing Management +17
Social partners in the digital ecosystem: Will business organizations, trade unions and government organizations survive the digital revolution?
José Manuel Mas, Andrés Gómez · Technological Forecasting and Social Change · 2020 · 66 citations
Business, Management Information Systems, Sociology +16
Exploring the interaction between big data analytics, frugal innovation, and competitive agility: The mediating role of organizational learning
Khaled Saleh Al-Omoush, Fernando García-Monleón, José Manuel Mas · Technological Forecasting and Social Change · 2023 · 48 citations
Management, Organization Studies, Organizational Behavior +13
Disruptive technologies: How to influence price sensitivity triggering consumers’ behavioural beliefs
Anett Erdmann, José Manuel Mas, Mercedes de Obesso · Journal of Business Research · 2023 · 20 citations
Business, Marketing, Marketing Management +16
EU27 and USA institutions in the digital ecosystem: Proposal for a digital presence measurement index
José M. Ponzoa, Andrés Gómez, José Manuel Mas · Journal of Business Research · 2022 · 16 citations
Business, Information Systems, Digital Government +2
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