Concepedia

José M. Ponzoa

JM

6

Publications

341

Citations

6

H-Index

2020

Active since

Affiliations

ESIC Business & Marketing School(Current)

EAE Business School

ESIC University

Universidad Francisco de Vitoria

José M. Ponzoa is an author at ESIC Business & Marketing School specializing in engineering, technology, and user experience.

ORCID

Top concepts

Publications per year

2020–2022

6

Publications

6

The information impact of network media, the psychological reaction to the COVID-19 pandemic, and online knowledge acquisition: Evidence from Chinese college students

Xuefang Xie, Zhipeng Zang, José M. Ponzoa · Journal of Innovation & Knowledge · 2020 · 99 citations · Full text

Digital inbound marketing: Measuring the economic performance of grocery e-commerce in Europe and the USA

Anett Erdmann, José M. Ponzoa · Technological Forecasting and Social Change · 2020 · 83 citations · Full text

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Search engine optimization: The long-term strategy of keyword choice

Anett Erdmann, Ramón Arilla, José M. Ponzoa · Journal of Business Research · 2022 · 77 citations

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E-Commerce Customer Attraction: Digital Marketing Techniques, Evolution and Dynamics across Firms

José M. Ponzoa, Anett Erdmann · Journal of Promotion Management · 2021 · 37 citations

Technologically empowered? perception and acceptance of AR glasses and 3D printers in new generations of consumers.

José M. Ponzoa, Andrés Gómez, S. Otero Villaverde et al. · Technological Forecasting and Social Change · 2021 · 31 citations

, , +12

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