Concepedia

Anett Erdmann

AE

9

Publications

413

Citations

9

H-Index

2020

Active since

Affiliations

EAE Business School(Current)

ESIC University

ESIC Business & Marketing School

Universidad Francisco de Vitoria

Anett Erdmann is an author at EAE Business School specializing in management, marketing, and digital marketing.

Top concepts

MarketingManagementConsumer ResearchDigital MarketingInteractive MarketingBusinessEducationTechnologyEngineeringConsumer Behavior

Publications per year

2020–2025

9

Publications

9

Digital inbound marketing: Measuring the economic performance of grocery e-commerce in Europe and the USA

Anett Erdmann, José M. Ponzoa · Technological Forecasting and Social Change · 2020 · 83 citations · Full text

Electronic Marketplace, Economics, Online Customer Behavior +11

Search engine optimization: The long-term strategy of keyword choice

Anett Erdmann, Ramón Arilla, José M. Ponzoa · Journal of Business Research · 2022 · 77 citations

Natural Language Processing, Search Technology, Engineering +8

Value‐based adoption of augmented reality: A study on the influence on online purchase intention in retail

Anett Erdmann, José Manuel Mas, Ramón Arilla · Journal of Consumer Behaviour · 2021 · 74 citations

Consumer Uncertainty, Innovation Adoption, Digital Marketing +18

A value-based approach to the adoption of cryptocurrencies

Fernando García-Monleón, Anett Erdmann, Ramón Arilla · Journal of Innovation & Knowledge · 2023 · 53 citations · Full text

Resilient sustainable investment in digital education technology: A stakeholder-centric decision support model under uncertainty

Morteza Yazdani, Dragan Pamučar, Anett Erdmann et al. · Technological Forecasting and Social Change · 2023 · 39 citations

Digital Learning Environment, Engineering, Digitalization +9

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