Concepedia

D.M.R. Dissanayake

DD

2

Publications

23

Citations

2

H-Index

2013

Active since

ORCID

Publications per year

2013–2015

2

Publications

2

Relationship between Celebrity Endorsement and Brand Attitude: With Reference to Financial Services Sector Brands in Sri Lanka

D.M.R. Dissanayake, Norhanisah Bte Ismail · 2015 · 13 citations

The impact of brand awareness, brand association and brand perceived quality on female consumers' purchase decision of foreign makeup products (a study on youth segment)

W.L.M.V. Perera, D.M.R. Dissanayake · 2013 · 10 citations

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