Concepedia

Norhanisah Bte Ismail

NB

2

Publications

53

Citations

2

H-Index

2012

Active since

Affiliations

Universiti Teknologi MARA(Current)

Norhanisah Bte Ismail is an author at Universiti Teknologi MARA specializing in customer satisfaction, consumer research, and brand equity.

Top concepts

Publications per year

2012–2015

2

Publications

2

The Relationship between Store Brand and Customer Loyalty in Retailing in Malaysia

Rahman Abdullah, Norhanisah Bte Ismail, Akmal Fadhila Bte Abdul Rahman et al. · Asian Social Science · 2012 · 40 citations · Full text

, , +17

Relationship between Celebrity Endorsement and Brand Attitude: With Reference to Financial Services Sector Brands in Sri Lanka

D.M.R. Dissanayake, Norhanisah Bte Ismail · 2015 · 13 citations

Rows per page

1–2 of 2