Concepedia

John Egan

JE

15

Publications

711

Citations

13

H-Index

1999

Active since

Affiliations

Middlesex University(Current)

John Egan is an author at Middlesex University specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessMarketing StrategyMarketing ManagementConsumer ResearchBrand StrategyBusiness StrategyMarketing CommunicationPolitics

Publications per year

1999–2021

15

Publications

15

The Past, Present and Future of Relationship Marketing

Michael Harker, John Egan · Journal of Marketing Management · 2006 · 219 citations

Relationship Marketing, Customer Satisfaction, Rm Research +10

De-marketing the car

Christine Wright, John Egan · Transport Policy · 2000 · 113 citations

Management, Business, Consumer Research +6

Political Marketing: Lessons from the Mainstream

John Egan · Journal of Marketing Management · 1999 · 63 citations

Advertising, Brand Leadership, Political Culture +14

Marketing and political campaigning: mutually exclusive or exclusively mutual?

Paul Baines, John Egan · Qualitative Market Research An International Journal · 2001 · 54 citations

Campaign Planning, Political Campaigning, Arts +14

Drivers to relational strategies in retailing

John Egan · International Journal of Retail & Distribution Management · 2000 · 50 citations

Relationship Marketing, Retailing Activities, Sales Management +15

Rows per page

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