Concepedia

Mehmet Haluk Köksal

MH

13

Publications

652

Citations

12

H-Index

2006

Active since

Affiliations

American University of Beirut(Current)

Alhosn University

Eastern Mediterranean University

Dokuz Eylül University

Mehmet Haluk Köksal is an author at American University of Beirut specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchInternational BusinessInternational MarketingTradeGlobal MarketingConsumer BehaviorMarketing Strategy

Publications per year

2006–2022

13

Publications

13

The intentions of Lebanese consumers to adopt mobile banking

Mehmet Haluk Köksal · International Journal of Bank Marketing · 2016 · 236 citations

Customer Satisfaction, Consumer Uncertainty, Innovation Adoption +19

The relationship between marketing strategies and performance in an economic crisis

Mehmet Haluk Köksal, Engin Özgül · Marketing Intelligence & Planning · 2007 · 117 citations

Structured Questionnaire, Consumer Research, Brand Strategy +18

Differences among baby boomers, Generation X, millennials, and Generation Z wine consumers in Lebanon

Mehmet Haluk Köksal · International Journal of Wine Business Research · 2019 · 54 citations

Customer Satisfaction, Multigenerational Workforce, Consumer Study +17

Export problems experienced by high‐ and low‐performing manufacturing companies

Mehmet Haluk Köksal, Tarek Kettaneh · Asia Pacific Journal of Marketing and Logistics · 2011 · 47 citations

Trade Costs, International Economics, International Marketing +20

Consumer behaviour and preferences regarding children's clothing in Turkey

Mehmet Haluk Köksal · Journal of Fashion Marketing and Management · 2007 · 32 citations

Consumer Study, Consumer Research, Buying Behavior +18

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