Concepedia

Engin Özgül

EÖ

3

Publications

151

Citations

3

H-Index

2007

Active since

Affiliations

Dokuz Eylül University(Current)

American University of Beirut

Engin Özgül is an author at Dokuz Eylül University specializing in brand strategy, business, and management.

ORCID

Top concepts

Publications per year

2007–2018

3

Publications

3

The relationship between marketing strategies and performance in an economic crisis

Mehmet Haluk Köksal, Engin Özgül · Marketing Intelligence & Planning · 2007 · 117 citations

, , +18

The export competitive advantages of Turkish manufacturing companies

Mehmet Haluk Köksal, Engin Özgül · Marketing Intelligence & Planning · 2010 · 22 citations

, , +20

Impact of Social Media Usage Activities on Brand Awareness of Young Consumers

Syed Ikram AKBAR, Engin Özgül · Dokuz Eylul Universitesi Iktisadi ve Idari Bilimler Dergisi · 2018 · 12 citations · Full text

Rows per page

1–3 of 3