Bernd Schmitt

Statistics

Publications

Citations

109

H-Index

Active since

1998

Affiliations

Nanyang Technological University(Current)

Bernd Schmitt is an author at Nanyang Technological University specializing in psycholinguistics, linguistic influence on cognition, and brand experience.

ORCID

Publications per year

1998–2013

Publications

Language-dependent classification: The mental representation of classifiers in cognition, memory, and ad evaluations.

Shi Zhang, Bernd Schmitt · Journal of Experimental Psychology Applied · 1998 · 85 citations · Full text

Social Sciences, Behavioral Sciences, Psychology +15

Marketing function and form: How functionalist and experiential architectures affect corporate brand personality

Ursula Raffelt, Bernd Schmitt, Anton Meyer · International Journal of Research in Marketing · 2013 · 24 citations

Business, Marketing, Marketing Management +14

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