Concepedia

Anton Meyer

AM

Statistics

Publications

10

Citations

413

H-Index

10

Active since

1999

Affiliations

Ludwig-Maximilians-Universität München(Current)

Anton Meyer is an author at Ludwig-Maximilians-Universität München specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchCommunicationBrand AwarenessBrand ManagementInteractive MarketingArtsBranding

Publications per year

1999–2017

10

Publications

10

Perception and attribution of employees' effort and abilities

Nina Specht, Sina Fichtel, Anton Meyer · International Journal of Service Industry Management · 2007 · 99 citations

Customer Satisfaction, Consumer Motivation, Job Performance +23

The impact of language style accommodation during social media interactions on brand trust

Ana Jakić, Maximilian Oskar Wagner, Anton Meyer · Journal of service management · 2017 · 80 citations

Social Media Interactions, Digital Marketing, Consumer Research +26

Mobile App Usage and its Implications for Service Management – Empirical Findings from German Public Transport

Christoph Schmitz, Silke Bartsch, Anton Meyer · Procedia - Social and Behavioral Sciences · 2016 · 51 citations · Full text

Exploring the impact of rewarded social media engagement in loyalty programs

Lena-Marie Rehnen, Silke Bartsch, Marina Kull et al. · Journal of service management · 2017 · 46 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Motivation +22

Service competitiveness – An international benchmarking comparison of service practice and performance in Germany, UK and USA

Anton Meyer, Richard B. Chase, Aleda V. Roth et al. · International Journal of Service Industry Management · 1999 · 43 citations

Services Management, Service Practice, Psm Performance +20

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