Concepedia
Statistics
Publications
23
Citations
2K
H-Index
19
Active since
1982
Affiliations
University of Vermont(Current)
California State University, Fullerton
University of Kentucky
Pennsylvania State University
Emerson College
Tao Sun is an author at University of Vermont specializing in social sciences, consumer behavior, and marketing.
Publications per year
1982–2025
Online Word-of-Mouth (or Mouse): An Exploration of Its Antecedents and Consequences
Tao Sun, Seounmi Youn, Guohua Wu et al. · Journal of Computer-Mediated Communication · 2006 · 635 citations
Social Sciences, Communication, Social Psychology +13
Media dependencies in a changing media environment: the case of the 2003 SARS epidemic in China
Zixue Tai, Tao Sun · New Media & Society · 2007 · 199 citations
Social Sciences, Communication, Health Communication +16
Values and lifestyles of individualists and collectivists: a study on Chinese, Japanese, British and US consumers
Tao Sun, Marty Horn, Dennis Merritt · Journal of Consumer Marketing · 2004 · 174 citations
Business, Marketing, Marketing Management +14
Trait Predictors of Online Impulsive Buying Tendency: A Hierarchical Approach
Tao Sun, Guohua Wu · The Journal of Marketing Theory and Practice · 2011 · 158 citations
Social Sciences, Marketing, Psychology +14
Less effortful thinking leads to more social networking? The associations between the use of social network sites and personality traits
Bu Zhong, Marie Hardin, Tao Sun · Computers in Human Behavior · 2011 · 136 citations
Social Sciences, Psychology, Social Psychology +11
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