Concepedia

Marty Horn

MH

Statistics

Publications

2

Citations

205

H-Index

2

Active since

2004

Affiliations

Emerson College(Current)

Marty Horn is an author at Emerson College specializing in cross-cultural consumer attitudes, cross-cultural consumer behavior, and business.

Publications per year

2004–2009

2

Publications

2

Values and lifestyles of individualists and collectivists: a study on Chinese, Japanese, British and US consumers

Tao Sun, Marty Horn, Dennis Merritt · Journal of Consumer Marketing · 2004 · 174 citations

, , +14

Impacts of cultural dimensions on healthy diet through public self‐consciousness

Tao Sun, Marty Horn, Denny Merritt · Journal of Consumer Marketing · 2009 · 31 citations

, , +14

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