Concepedia

Cheng-Shiung Wu

CW

8

Publications

422

Citations

8

H-Index

2004

Active since

Affiliations

Ming Chuan University(Current)

Chia Nan University of Pharmacy and Science

Cheng-Shiung Wu is an author at Ming Chuan University specializing in management, marketing, and business.

Top concepts

BusinessMarketingManagementMarketing ManagementCustomer SatisfactionHospitality MarketingTourismBusiness StrategyMarketing StrategyHospitality Management

Publications per year

2004–2015

8

Publications

8

Optimal marketing strategy: A decision-making with ANP and TOPSIS

Cheng-Shiung Wu, Chin‐Tsai Lin, Chuan Lee · International Journal of Production Economics · 2010 · 126 citations

Optimal Marketing Strategy, Management, Business +4

Cultural Differences of Service Quality and Behavioral Intention in Tourist Hotels

Sheng‐Hshiung Tsaur, Chin‐Tsai Lin, Cheng-Shiung Wu · Journal of Hospitality & Leisure Marketing · 2005 · 70 citations

Optimizing a marketing expert decision process for the private hotel

Chin‐Tsai Lin, Chuan Lee, Cheng-Shiung Wu · Expert Systems with Applications · 2008 · 55 citations

Marketing Analytics, Marketing, Revenue Management +12

Selecting a marketing strategy for private hotels in Taiwan using the analytic hierarchy process

Chin‐Tsai Lin, Cheng-Shiung Wu · Service Industries Journal · 2008 · 52 citations

Customer Satisfaction, Tourism Management, Hospitality +20

Promoting Service Quality with Employee Empowerment in Tourist Hotels: The Role of Service Behavior

Sheng‐Hshiung Tsaur, Hsin-Mei Chang, Cheng-Shiung Wu · Asia Pacific Management Review · 2004 · 41 citations

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