Concepedia

Wenhua Shi

WS

8

Publications

200

Citations

8

H-Index

2010

Active since

Affiliations

Beijing University of Posts and Telecommunications(Current)

University of Michigan

Wenhua Shi is an author at Beijing University of Posts and Telecommunications specializing in management, marketing, and engineering.

Top concepts

MarketingManagementEngineeringBusinessConsumer BehaviorConsumer ResearchCustomer SatisfactionData MiningData ScienceCommunication

Publications per year

2010–2023

8

Publications

8

How does word of mouth affect customer satisfaction?

Wenhua Shi, Lingshu Tang, Xiaohang Zhang et al. · Journal of Business and Industrial Marketing · 2016 · 62 citations

Customer Satisfaction, Consumer Research, Communication +16

The influence of atmospheric cues and social presence on consumers' impulse buying behaviors in e-commerce live streaming

Wenhua Shi, Fengyi Li, Mingyao Hu · Electronic Commerce Research · 2023 · 32 citations

Digital Marketing, Consumer Research, Social Influence +17

Laboratory investigation of solid wastes combined with tunnel slag in cement stabilized base of asphalt pavement

Chao Jing, Wenhua Shi, Ning Wang et al. · Construction and Building Materials · 2023 · 22 citations

Geotechnical Engineering, Highway Pavement, Cementation +9

Exploring the sequential usage patterns of mobile Internet services based on Markov models

Xiaohang Zhang, Zhengren Li, Ji Zhu et al. · Electronic Commerce Research and Applications · 2016 · 21 citations

Internet Traffic Analysis, Engineering, Data Science +12

Measuring the dissimilarity of multiplex networks: An empirical study of international trade networks

Xiaohang Zhang, Huiyuan Cui, Ji Zhu et al. · Physica A Statistical Mechanics and its Applications · 2016 · 19 citations

International Trade Networks, Economics, Network Science +15

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