Yi‐Wen Fan

EFFECT OF ELECTRONIC WORD-OF-MOUTH ON CONSUMER PURCHASE INTENTION: THE PERSPECTIVE OF GENDER DIFFERENCES

Yi‐Wen Fan, Yi-Feng Miao · 2012 · 209 citations

Customer Satisfaction, Consumer Study, Consumer Research +16

Understanding knowledge sharing in virtual communities

Chao‐Min Chiu, Eric T.G. Wang, Fu‐Jong Shih et al. · Online Information Review · 2011 · 153 citations

Customer Satisfaction, Digital Marketing, Collective Knowledge +22

Predicting electronic toll collection service adoption: An integration of the technology acceptance model and the theory of planned behavior

Chun-Der Chen, Yi‐Wen Fan, Cheng‐Kiang Farn · Transportation Research · 2007 · 152 citations

Customer focus, service process fit and customer relationship management profitability: the effect of knowledge sharing

Yi‐Wen Fan, Edward C.S. Ku · Service Industries Journal · 2009 · 122 citations

Establishing the Adoption of Electronic Word-of-Mouth through Consumers’ Perceived Credibility

Yi‐Wen Fan, Yi-Feng Miao, Yu-Hsien Fang et al. · International Business Research · 2013 · 110 citations · Full text