Concepedia

Yi-Feng Miao

YM

Statistics

Publications

3

Citations

424

H-Index

3

Active since

2012

Affiliations

National Central University(Current)

Yi-Feng Miao is an author at National Central University specializing in customer satisfaction, social influence, and interactive marketing.

Top concepts

MarketingManagementCommunicationSocial InfluenceConsumer ResearchCustomer SatisfactionInteractive MarketingArtsBusinessAdvertising

Publications per year

2012–2020

3

Publications

3

EFFECT OF ELECTRONIC WORD-OF-MOUTH ON CONSUMER PURCHASE INTENTION: THE PERSPECTIVE OF GENDER DIFFERENCES

Yi‐Wen Fan, Yi-Feng Miao · 2012 · 209 citations

Customer Satisfaction, Consumer Study, Consumer Research +16

Establishing the Adoption of Electronic Word-of-Mouth through Consumers’ Perceived Credibility

Yi‐Wen Fan, Yi-Feng Miao, Yu-Hsien Fang et al. · International Business Research · 2013 · 110 citations · Full text

Why Are People Loyal to Live Stream Channels? The Perspectives of Uses and Gratifications and Media Richness Theories

Chin‐Lung Hsu, Judy Chuan‐Chuan Lin, Yi-Feng Miao · Cyberpsychology Behavior and Social Networking · 2020 · 105 citations

Customer Satisfaction, Digital Marketing, Consumer Research +21

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