8
Publications
2.6K
Citations
8
H-Index
2003
Active since
Affiliations
Bin Gu is an author at The University of Texas at Austin specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementBusinessSocial MediaConsumer ResearchInteractive MarketingArtsCommunicationSocial ComputingEngineering
Publications per year
2003–2024
8
8
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1–5 of 8