Mulyana Mulyana

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Active since

2018

Affiliations

Sultan Agung Islamic University(Current)

Mulyana Mulyana is an author at Sultan Agung Islamic University specializing in competitive advantage, small business performance, and innovation management.

ORCID

Publications per year

2018–2021

Publications

Marketing Innovativeness on Marketing Performance: Role of Religio-Centric Relational Marketing Strategy

Mulyana Mulyana, Hendar Hendar, Moch Zulfa et al. · Journal of Relationship Marketing · 2019 · 33 citations

Management, Marketing, Marketing Management +7

Religio-centric product strategy on marketing performance

Hendar Hendar, Moch Zulfa, Alifah Ratnawati et al. · Journal of Research in Marketing and Entrepreneurship · 2020 · 17 citations

Business, Marketing, Marketing Management +10

Market and entrepreneurial orientation on business performance: role of networks innovation agility

Mulyana Mulyana, Hendar Hendar · Journal of Small Business & Entrepreneurship · 2020 · 17 citations

Business, Entrepreneurship, Innovation Management +11

DAMPAK JEJARING KOLABORASI DAN KAPABILITAS INOVASI TERHADAP KINERJA

Mitsha Ranatiwi, Mulyana Mulyana · Jurnal Ekonomi dan Bisnis · 2018 · 16 citations · Full text

Management, Innovation Management, Competitive Advantage +14

The improvement of collaborative networks to increase small and medium enterprises (SMEs) performance

Mulyana Mulyana, Wasitowati Wasitowati · Serbian Journal of Management · 2021 · 15 citations · Full text

Management, Innovation Management, Strategic Management +17

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