Concepedia

Qiao Wu

QW

Statistics

Publications

1

Citations

76

H-Index

1

Active since

2022

Affiliations

Beijing Normal University(Current)

Qiao Wu is an author at Beijing Normal University specializing in interactive marketing, purchase intention, and consumer research.

Top concepts

MarketingManagementEngineeringSocial MediaCommunicationUser ExperienceSocial ComputingConsumer ResearchLearning AnalyticsPurchase Intention

Publications per year

2022–2022

1

Publications

1

Effects of Live Streaming Proneness, Engagement and Intelligent Recommendation on Users' Purchase Intention in Short Video Community: Take TikTok (DouYin) Online Courses as an Example

Shaofeng Wang, José Paulo Esperança, Qiao Wu · International Journal of Human-Computer Interaction · 2022 · 76 citations

Customer Satisfaction, Engineering, Consumer Research +23

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