Concepedia

Manuel Morales-Serazzi

MM

3

Publications

34

Citations

3

H-Index

2021

Active since

Affiliations

Austral University of Chile(Current)

Universidad de Salamanca

Manuel Morales-Serazzi is an author at Austral University of Chile specializing in business intelligence, total quality management, and data quality.

Top concepts

ManagementEngineeringData QualityData ScienceCommunicationData ManagementBusiness IntelligenceInformation ManagementTotal Quality Management

Publications per year

2021–2023

3

Publications

3

A new perspective of BDA and information quality from final users of information: A multiple study approach

Manuel Morales-Serazzi, Óscar González‐Benito, Mercedes Martos‐Partal · International Journal of Information Management · 2023 · 13 citations

Total Quality Management, Multiple Study Approach, Engineering +12

Achieving useful data analytics for marketing: Discrepancies in information quality for producers and users of information

Manuel Morales-Serazzi, Óscar González‐Benito, Mercedes Martos‐Partal · BRQ Business Research Quarterly · 2021 · 11 citations · Full text

Knowledge Integration and Organisational Performance of Data Analytics in the Family Business

Ismael Barros‐Contreras, Manuel Morales-Serazzi, Ángel Torres-Toukoumidis et al. · Journal of Open Innovation Technology Market and Complexity · 2022 · 10 citations · Full text

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