Jorge Caldera Serrano

Social influence, performance expectancy, and price value as determinants of telemedicine services acceptance in Chile

Cristian Vidal-Silva, Aurora Sánchez-Ortíz, Jorge Caldera Serrano et al. · Heliyon · 2024 · 42 citations · Full text

Computing, Information Systems, Information Technology +15

Scratch and Arduino for Effectively Developing Programming and Computing-Electronic Competences in Primary School Children

Cristian Vidal-Silva, Jorge Caldera Serrano, Felipe Pereira · 2019 · 28 citations

Education, Elementary Education, Teaching +15

When does personalization work on social media? a posteriori segmentation of consumers

Jorge Caldera Serrano, Jorge Arenas-Gaitán · Multimedia Tools and Applications · 2021 · 22 citations · Full text

Business, Marketing, Marketing Management +15

Exploring the moderating effect of brand image on the relationship between customer satisfaction and repurchase intentions in the fast-food industry

Ivan Veas-González, Nelson Carrión-Bósquez, Jorge Caldera Serrano et al. · British Food Journal · 2024 · 16 citations

Business, Hospitality Management, Marketing +17

Teleworking in times of a pandemic: An applied study of industrial companies

Laura Becerra-Astudillo, Belén Vargas-Díaz, Carlos Molina et al. · Frontiers in Psychology · 2022 · 14 citations · Full text

Management, Human Resource Management, Organizational Behavior +16