Concepedia

Jitender Kumar

JK

15

Publications

859

Citations

14

H-Index

2018

Active since

Affiliations

Indian Institute of Technology Kanpur(Current)

Indian Institute of Technology Roorkee

Institute of Management Technology

Jaipuria Institute of Management

Indian Institute of Management Visakhapatnam

Jitender Kumar is an author at Indian Institute of Technology Kanpur specializing in marketing, management, and brand awareness.

Top concepts

MarketingManagementBrand AwarenessConsumer ResearchBusinessBrand EquityBrand StrategyBrand ManagementConsumer EngagementSocial Influence

Publications per year

2018–2024

15

Publications

15

Drivers of brand community engagement

Jitender Kumar, Vikas Kumar · Journal of Retailing and Consumer Services · 2019 · 147 citations

Brand Community Engagement, Community Engagement, Management +8

Exploring destination psychological ownership among tourists: Antecedents and outcomes

Jitender Kumar, Jogendra Kumar Nayak · Journal of Hospitality and Tourism Management · 2019 · 105 citations

Social Psychology, Social Impact, Destination Psychological Ownership +5

Brand engagement without brand ownership: a case of non-brand owner community members

Jitender Kumar, Jogendra Kumar Nayak · Journal of Product & Brand Management · 2019 · 102 citations

Consumer Motivation, Brand Strategy, Consumer Research +21

Consumer psychological motivations to customer brand engagement: a case of brand community

Jitender Kumar, Jogendra Kumar Nayak · Journal of Consumer Marketing · 2019 · 96 citations

Customer Brand Engagement, Consumer Motivation, Consumer Research +21

How psychological ownership stimulates participation in online brand communities? The moderating role of member type

Jitender Kumar · Journal of Business Research · 2019 · 78 citations

Customer Satisfaction, Social Identity, Personal Branding +12

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