Concepedia

Keng‐Chieh Yang

KY

6

Publications

319

Citations

6

H-Index

2007

Active since

Affiliations

National Yang Ming Chiao Tung University(Current)

Hwa Hsia University of Technology

National Taipei University of Business

Keng‐Chieh Yang is an author at National Yang Ming Chiao Tung University specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchCustomer SatisfactionConsumer BehaviorDigital MarketingInteractive MarketingArtsAdvertisingSocial Media

Publications per year

2007–2020

6

Publications

6

Consumer attitudes toward online video advertisement: YouTube as a platform

Keng‐Chieh Yang, Chia-Hui Huang, Conna Yang et al. · Kybernetes · 2017 · 121 citations

Customer Satisfaction, Digital Marketing, Targeted Advertising +22

Assessing how service quality, airline image and customer value affect the intentions of passengers regarding low cost carriers

Keng‐Chieh Yang, Tsui‐Chuan Hsieh, Hendrik Li et al. · Journal of Air Transport Management · 2011 · 87 citations

Customer Experience, Customer Satisfaction, Service Quality +10

Cognitive age in technology acceptance: At what age are people ready to adopt and continuously use fashionable products?

Keng‐Chieh Yang, Po-Hong Shih · Telematics and Informatics · 2020 · 51 citations

User Perception, Technology Acceptance Model, Product Experience +14

Urban and rural differences

Tsui‐Chuan Hsieh, Keng‐Chieh Yang, Conna Yang et al. · Internet Research · 2013 · 29 citations

Customer Satisfaction, Cultural Consumption, Rural Research +25

Improving the search process through ontology‐based adaptive semantic search

Chyan Yang, Keng‐Chieh Yang, Hsu‐Chieh Yuan · The Electronic Library · 2007 · 19 citations

Ontology Matching, Engineering, Semantic Search +17

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