Concepedia

Conna Yang

CY

8

Publications

399

Citations

8

H-Index

1996

Active since

Affiliations

National Yang Ming Chiao Tung University(Current)

Ming Chuan University

Hwa Hsia University of Technology

Conna Yang is an author at National Yang Ming Chiao Tung University specializing in management, organizational behavior, and business.

Top concepts

ManagementBusinessOrganizational BehaviorMarketingConsumer BehaviorConsumer ResearchDigital MarketingEthical LeadershipCustomer SatisfactionConsumer Decision Making

Publications per year

1996–2023

8

Publications

8

Does Ethical Leadership Lead to Happy Workers? A Study on the Impact of Ethical Leadership, Subjective Well-Being, and Life Happiness in the Chinese Culture

Conna Yang · Journal of Business Ethics · 2013 · 145 citations

Quality Of Life, Culture, Life Satisfaction +15

Consumer attitudes toward online video advertisement: YouTube as a platform

Keng‐Chieh Yang, Chia-Hui Huang, Conna Yang et al. · Kybernetes · 2017 · 121 citations

Customer Satisfaction, Digital Marketing, Targeted Advertising +22

How Appealing are Monetary Rewards in the Workplace? A Study of Ethical Leadership, Love of Money, Happiness, and Turnover Intention

Yau-De Wang, Conna Yang · Social Indicators Research · 2015 · 38 citations

Job Satisfaction, Monetary Rewards, Work Attitude +11

Urban and rural differences

Tsui‐Chuan Hsieh, Keng‐Chieh Yang, Conna Yang et al. · Internet Research · 2013 · 29 citations

Customer Satisfaction, Cultural Consumption, Rural Research +25

Enhanced electron emission from phosphorus-doped diamond-clad silicon field emitter arrays

T.K. Ku, S.H. Chen, Conna Yang et al. · IEEE Electron Device Letters · 1996 · 23 citations

Diamond-like Carbon, Electrical Engineering, Photoluminescence +14

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